Viagra Ads Bring Women Into The ED Scene

As if the media couldn't cater to men more, the first Viagra TV commercial with a woman will begin airing Tuesday, according to The Associated Press.

"Plenty of guys have this issue, not just getting an erection, but keeping it," says a well-kept, middle-aged, European model, as she sensually stares into a camera while lying on a bed.

Previous ads for the sildenafil citrate have primarily featured middle-aged men working on construction sites, deep-sea diving or vacationing in an outdoor bathtub. However, this and future media designs will offer a different message in the hopes of preventing intrinsic impotency.

Make no mistake. This little blue pill has dealt with competition from cheaper generic versions in Europe since its patent expired about 15 months ago. The sales have also fell roughly 8 percent, at about $2 billion and Pfizer will soon lose its monopoly on sildenafil citrate to generic manufacturers. (The Food and Drug Administration first approved Viagra on March 27, 1998. At this time, the new competitor Stendra was also approved.)

As nearly half of men over 40 suffer from erectile dysfunction (ED), the market for similar drugs is very high. Yet as social stigmas surround this health issue, many men are reluctant to go to a doctor.

Having a woman in these advertisements might make them feel more comfortable or open with seeking help, according to Dr. Irwin Goldstein, who directs the San Diego Sexual Medicine center and has researched sexual disorders, via ABC News.

Want to learn more about the advertisement? Check it out, here.