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Halloween’s Most Preferred Treat in the U.S. is ‘CHOCOLATE’

Benita Matilda
First Posted: Oct 28, 2013 08:24 AM EDT

Halloween is one of the most famous family celebrations in the U.S. So, the National Confectioners Association decided to find out what is America's most favorite Halloween treat. Undoubtedly, chocolate won.

The new survey by the National confectioners Association reveals that nearly 72 percent of all the money spent on candy this Halloween will be on chocolate treats.  All the trick or treaters will prefer chocolate over any other candy.

 The second favorite Halloween-goody is the candy corn with 12 percent of Americans saying that they prefer this treat. Gummy candy, chewy candy, hard candy, lollipops, licorice and gum and mints are some of the other favorites this holiday season.

"While chocolate prevailed as the top confectionery choice this Halloween, our survey also found that adults still plan to buy a variety of both chocolate and candy for the ghosts and goblins who darken their doorsteps on Halloween evening," NCA Vice President of Communications Susan Whiteside, said in astatement. "Individual buying and consumption habits aside, there's no denying the role that candy of all kinds plays in this All-American holiday tradition - and that's something even the grumpiest gremlin can celebrate."

The survey also focused on the consumption trend and found that nearly forty percent of the parents will limit their kid's consumption of candy to just a couple of pieces a day. Nearly 64 percent of the Americans' personal taste and personal brands will impact their selection of candy. Since variety makes holiday more fun, just two- third of the Halloween enthusiasts plan on mixing chocolate and non chocolate candy for the party, and just 20 percent plan to buy a variety of chocolates.

A total of seventy four percent of the Americans agree to feast on some seasonal chocolate or candy and maintain a healthy diet.

The kids will be surprised to know that it is the parents who steal their candies from the candy jar as eighty one percent of the parents surveyed admitted that they share treats from their children's Halloween candy haul.

Americans also gave suggestions on the right way to eat candy corn; forty seven percent feel it's fun to pop the whole candy corn at once while forty three percent think starting from the narrow white end is best.

According to market research firm, Information Resources, in the past 52 months ending Sept. 8, Americans spent $3.9 billion to buy 3.5 billion chocolate bars, bags and boxes under 3.5 ounces, the standard size consumers pick up at a grocery store checkout, reports USA Today.

For the Americans, enjoy the thrills of Halloween's wonderful night but make sure to maintain the intake of calories.

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