Tech
Apple Store in San Francisco Gets A Major Makeover
Karen Lawson
First Posted: May 21, 2016 06:20 AM EDT
Apple has opened its renovated store in San Francisco that is expected to lure more gadget shoppers.
The San Francisco store is considered one of the most successful stores of Apple. The makeover aims to give shoppers a feel of its headquarters, according to report by USA Today.
The new design features mostly sliding glass doors. It also has an "open forum" area where visitors can learn things about the current offerings of Apple. It is also a space for collaboration and socialization among its customers and visitors.
The store also features an area that will serve as a space for training developers, entrepreneurs, and small- and medium-sized business clients, according to a report of CNBC. It also boasts of a space for artists performances, which will be open for 24 hours. It also comes with a "genius space" where customers will be attended with their product issues under a canopy of trees.
During the launch in San Francisco, Apple Executives showed a sneak peak of the flagship store that will later on be adapted by other stores worldwide.
Angela Ahrendts, senior vide president of retail and online operations of Apple, told USA Today that this revamp is the "next generation of Apple retail." She added: "We are not just evolving our store design, but its purpose and greater role in the community as we educated and entertain visitors and serve our network of local entrepreneurs."
USA Today mentioned in its report that analysts consider this as a great innovation in the retail industry and space, which encourages consumers to hang out as if they are in a coffee shop. There will be more interaction and not just simply buying items and services, the report added.
The late Steve Jobs and makeover wizard Ron Johnson were behind the original Apple store, and has then set standards in retail space approach and design.
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First Posted: May 21, 2016 06:20 AM EDT
Apple has opened its renovated store in San Francisco that is expected to lure more gadget shoppers.
The San Francisco store is considered one of the most successful stores of Apple. The makeover aims to give shoppers a feel of its headquarters, according to report by USA Today.
The new design features mostly sliding glass doors. It also has an "open forum" area where visitors can learn things about the current offerings of Apple. It is also a space for collaboration and socialization among its customers and visitors.
The store also features an area that will serve as a space for training developers, entrepreneurs, and small- and medium-sized business clients, according to a report of CNBC. It also boasts of a space for artists performances, which will be open for 24 hours. It also comes with a "genius space" where customers will be attended with their product issues under a canopy of trees.
During the launch in San Francisco, Apple Executives showed a sneak peak of the flagship store that will later on be adapted by other stores worldwide.
Angela Ahrendts, senior vide president of retail and online operations of Apple, told USA Today that this revamp is the "next generation of Apple retail." She added: "We are not just evolving our store design, but its purpose and greater role in the community as we educated and entertain visitors and serve our network of local entrepreneurs."
USA Today mentioned in its report that analysts consider this as a great innovation in the retail industry and space, which encourages consumers to hang out as if they are in a coffee shop. There will be more interaction and not just simply buying items and services, the report added.
The late Steve Jobs and makeover wizard Ron Johnson were behind the original Apple store, and has then set standards in retail space approach and design.
See Now: NASA's Juno Spacecraft's Rendezvous With Jupiter's Mammoth Cyclone