Tech

'Pokemon Go' Popularity Creates 'Pokeconomy' For Entrepreneurs

Michael Finn
First Posted: Jul 14, 2016 06:10 AM EDT

"Pokemon Go" now has its own economy referred to as the Pokeconomy. The term encompasses trades that involve "Pokemon" fans like in pizza places, bars, and other establishment being filled with customers going in and out all day for their "Pokemon Go" battles.

The "Pokemon Go" economy or Pokeconomy started with the Lure Modules, which gives players more lures. It also invites players to setup a Pokestop of their choice and magnet a number of "Pokemons."

 "Pokemon Go" lures are normally picked up by players during leveling up. However, Lure Module is an immediate way to gather more "Pokemons" in one place, which is an effective source of advertising and revenue for a business.

Any business entity can set "Pokemon Go" destination. Numerous entrepreneurs are already using the game to promote their establishments. Some businesses encourage customers to post "Pokemon Go" pictures in social media sites and tag their shops to get an entry to a daily raffle for gift cards from their shop, while some are running deals on different "Pokemon Go" teams through offering discounts.

Pokemon Go players are being enticed by small businesses across the US with promotions, deals, and a lot of tempting modules. Pokemon Go, being a worldwide phenomenon, can be seen almost everywhere since its initial launch. Because of this, many of the US based small to midsize businesses are now trying to figure out how to monetize on it with promotions, deals, special events, and supplies of Lure Modules.

Meanwhile, the dangers of playing "Pokemon Go" while driving and suggested an app to avoid accidents,  CNET reported. Now that almost everyone is playing the game, it is reportedly better to take caution while playing.

"Pokemon Go" is undoubtedly one of the most played game of today. One of the reasons why many are addicted to the gameplay is because it is fulfilling the fantasies of many Pokémon fans, Vox Explainers reported.

See Now: NASA's Juno Spacecraft's Rendezvous With Jupiter's Mammoth Cyclone

More on SCIENCEwr