Kraft Singles Is Now Coming Out With The 'Kids Eat Right' Logo: Here's Why

The individually wrapped slices of processed American cheese, otherwise known as Kraft Singles, have just been given the "Kids Eat Right" label that's helped show how they're more health-conscious for families in the right nutritional direction when shopping for kid- friendly foods. But just how healthy does that really make them? 

The new label now appears on the regular 2 percent milk versions of Kraft singles that make up about 95 percent of the branded line, according to Fox News. However, some skeptics are questioning why Kraft has received this label.

"I am really shocked that this would be the first thing that the academy would choose to endorse," Casey Hinds, a mother of two promotes improving nutritional food quality through said according to her blog USHealthyKids.org. 

Back in 2003, Kraft was targeted for the use of its additives, including salt, sugar, artificial dyes and even preservatives. In fact, the FDA ordered that the line alter the name of the Singles product due to its use of milk protein concentrate, banning it under the administration's definition of "pasteurized process cheese food," according to kids health blog.

However, these and other products today are still referred to as Singles "cheese" because they are not a product that has at least 51 percent real cheese, which also stands for something like Velveeta, with a label that reads "pasteurized prepared cheese product."

With that in mind, is any of this really good for you?

"Kraft is well known as a sponsor of AND," Nestle wrote, via The Huffington Post. "Such seals are usually money-raising gimmicks. I'm wondering if 'proud supporter of' means that Kraft pays AND for use of this seal. If so, I'd like to know what the seal costs."

What do you think? Share in the comments below.