Apple Music 2.0 Brings Improvements To Apple Music Service
Apple Music 2.0 is reported to be released by Apple, as the company made huge enhancements to its Apple Music Service. With 13 million subscribers, the tech giant is expected to launch a new intuitive user interface, integrating the download and streaming services as well as the extension of the online radio service.
The Apple Music 2.0 is the result of the redefined internal management structure, or Apple's answer to a few role confusions. A team of more than 1,000 people are currently working on the company's music offerings that are far from being insignificant. The online radio service expansion appears to be interesting, as it could mean that Apple is likely to offer more radio channels to provide for different tastes, according to Macworld.
Apple Music 2.0 subscription sales were also reported to have increased, although it did not reduce the regular iTunes sales, remaining stable at $3.5 billion per year. Moreover, Apple has used the Beats1 in promoting its music service, including advertising, exclusive artist deals. Meanwhile, based on some reports, the company is also developing exclusive movies and TV shows.
As for the usability, Apple subscribers are hoping that the company consider producing music and making music recommendations ready to be shared over other services and platforms, using the Apple Music 2.0 as the source. This could likely be attained by enhancing the Playlist import or export.
Apple Music 2.0 must also be integrated with My Music search, and should be made much simpler to access the offline mode. Doing so may likely have ability to store the user's most popular songs automatically on the device, helping those users who do not believe in the need for keeping the songs on the device prior to going offline so they can have some music to listen to. Also, search by lyric sheets and label should be considered as well as part of the improvements, Computer World reported.
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