Insta Overhaul: Instagram Undergoes First Complete Makeover Since Its Launch

Years after the popular photo-sharing app was launched, Instagram has made changes in its first complete overhaul, starting with the logo. The new icon now has some bright colors in it, pink, purple, yellow and orange. It's absolutely different from what users were used to.

Instagram has rolled out a radical redesign of its mobile application, which did not just include a bright colored app icon, but also an updated user interface that took colors away to replace it with a black-and-white look and feel to it. Instyle.com mentioned that the popular social media platform debuted its fresh look on Wednesday. "The simpler design puts more focus on your photos and videos without changing how you navigate the app," Instagram published on its blog. "We've made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app."

The app with over 400 million users has opted to go back to the basics favoring black-and-white design which made more space to the photos, videos, boomerangs, and hyperlapses that are commonly shared on Instagram. However, they chose to retain their reddish hue, which is will allow users to give more color to their feed. 

"When Instagram was founded over five years ago, it was a place for you to easily edit and share photos. Over those five years, things have changed," says Ian Spalter, Instagram's Head of Design. "Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before, using new tools like Boomerang and Layout, and connecting in new ways through Explore," Tech Crunch reported.

According to Time, the move reflects iOS7's complete overhaul when Apple dumped skeuomorphism- apps looking like their real-life match in favor of a sleeker, toned-down layout. Instagram has been working on this redesign since last summer and ended up testing over 300 icons before arriving on a lead candidate in late November. The company then worked on the user interface update, which had been tested internally since the beginning of the year.