Google Now Allows Users To Add Apps Without The Download

Google continues to reinvent as it announced the new "Instant Apps" that will allow Android users to get the apps that they need without having to go through the downloading process.

In a report by USA Today, Google announced the new app at the I/O developer conference in Mountain View, California on Wednesday. At the conference, Google also discussed the latest version of their Android operating system called Android N. This will be officially showing up on Android phones later this year.

The Instant Apps is expected to bring a seamless experience to users since there is no need to wait for the cumbersome downloading process to finish. The rationale behind the new app is that most users would only need certain apps for a short period of time, and might need to get the app urgently at times. Hence, skipping the download will mean so much to the users, according to the Business Insider.

Meanwhile, for Google, Instant Apps also has a role to play in protecting its own search business. Google has been asking app developers to index their content for it to be searchable through a process dubbed as "deep linking". Without this, web crawlers will not be able to include information of apps in the search results. The Business Insider noted that more than half of Google searches were done through a mobile device. However, users often spend their time on smartphones only on specific apps.

Apple and Google are certainly into a battle to gain more consumers through the apps their offer. Android has a relatively greater market worldwide than Apple's IOS. But, many developers prefer to use IOS since Apple consumers are generally wealthier and therefore willing to spend money on mobile apps. Apple is set to address developers in June at its Worldwide Developers Conference to be held in San Francisco.