iPhone Three-Year Cycle Not Looking So Bad After All

Apple follows a standard two-year cycle when it comes to releasing iPhones carrying new designs. With many used to that scheme, the Cupertino company is allegedly planning to move that up to a three-year period which has gotten both good and bad feedback from loyal customers.

Most are probably aware right now about Apple’s rumored plan of bumping up the life cycle of their iPhone variants from the usual two-year allowance to a three-year plan.

Much of this cropped after not long after another rumor revealed that the Cupertino company plans to hold off any major redesign on the iPhone 7 set for release this September.

The iPhone 8 is expected to be the next Apple flagship carrying most of the design changes both inside and out and such has led critics to ask on the feasibility of getting an iPhone 7 this year.

There will still be changes though minimal and likely limited to the internal specs. In short, most of the key changes to the iPhone 7/ 7 Plus will be based on performance and power.

If Apple indeed follow the three-year plan, this means that the iPhone 8 design will be in focus until 2020. The question now is whether that ploy will work or not?

This early, it is believed that the tactic will prove costly for Apple leading to spiraling iPhone sales. The company enjoys a big spike in iPhone sales whenever a new design comes out so with the longer wait, the revenue numbers are likely to sputter.

Despite that expected phenomena, the numbers do not drop as dramatic as one would expect. They are far from the figures shown when a new model is out though such is understandable. With an iPhone carrying a new design, everyone wants a piece of it regardless of the price.

The three-year cycle shift could whittle down the intent of customers to make annual upgrades. With minimal new features for annual iPhone successors, that may hardly change especially for the Apple nuts.

The case is different for folks who pay close attention to (internal) details. The outside may carry the same familiar mold but the change lie from within normally covering the processor, storage and the camera.

Will this change the consumer buying behavior? In a sense yes though there will be some who will simply follow the old practice – wanting the latest iPhone model due to features and of course the “bragging rights”.