Play With Your Food: Pizza Hut Debuts Box That Turns To A ‘Flick Football’ Game Board

Pizza Hut is offering a pizza box featuring a playable "flick football" field on its top, goal posts, a score card and punch out football triangles, and Pizza Hut is tying it to an online contest for its customers.

"We know our fans enjoy a little competition and we're happy to provide a platform that lets them get in on the game in a whole new way while watching their favorite team," said David Timm, chief marketing officer for Pizza Hut. Customers who rise up to the challenge may win a free pizza to this favorite comfort food go-to place, reports Fortune.

Flick football is basically a table-top game traditionally played with a piece of paper that has been folded into a small triangle. Players flick the "football" back and forth across a table. They score points based on where the football lands.

The Pizza Company wants players to upload videos of the flick-football abilities to Twitter, and then winners will be chosen weekly for a free pizza. Categories include longest flick, most consecutive made flicks and most creative flick. "The box brings some excitement back to the classic Flick Football game," David added.

New #PizzaHutHut boxes have flick football field on top; video challenge offers prizes https://t.co/EIsiKHBgsv @KLmarketdaily

— MediaPost (@MediaPost) August 29, 2016

According to CNBC, the box has a football field printed onto it and inside you'll find detachable goal posts, cardboard "footballs," and a scorecard. The game is based off of the traditional flick football game you may have played during your grade school years with just a small triangle made by folding a piece of paper.

The box is available with the purchase of any medium pizza, including a one-topping medium pizza off the $5 Flavor Menu. Fans can participate in weekly challenges, including longest flick, most consecutive made flicks, and most creative flicks, by posting their videos on Twitter, tagging @PizzaHut and using #PizzaHutHut.