Facebook Messenger Day: Social Networking Site's Own Version Of Snapchat

Just two months after Instagram picked up Snapchat's Stories feature, its mother company, Facebook, is following the same footsteps. The social networking giant has been reported testing a new stories feature in its Facebook Messenger App in countries where Snapchat isn't popular yet, particularly Poland.

The feature was launched within the Apps in Poland on Saturday by the name Messenger Day, which allows users to share their filter-enhanced photos and videos on the Facebook Messenger App. The uploads get deleted automatically within 24 hours, just like the Snapchat Stories, Digital Trends Reports. By using the popularity of Messenger all around the globe to spread the new Stories feature, Facebook could totally take over on Snapchat.

Look familiar? #Facebook tests 'Messenger Day' to take on #Snapchat in countries where #Snapchat isn't popular https://t.co/mtlhhIqqKG

— Dreamweaver Brand (@DreamweaverComm) October 2, 2016

What's new in the Messenger Day?

According to TechCrunch, although most of the features in the Facebook Messenger Day seem the same as the Snapchat Stories, there's been one big change with the use of graphic filters. This new feature gives suggestions regarding what to share, which is much better in comparison to the Snapchat's GeoFilters.

On the top of the Messenger's thread list, there's a filter suggestion function, which prompts the user to share different posts, for instance, 'Who's Up For?', 'I'm Feeling', and 'I'm Doing.' Tapping on these options shows related filters like 'blessed,' and 'study time.'

Even if the user isn't that creative, these filters make the images very appealing. These features in the Facebook Messenger Day could especially be used if the user feels bored and wants to indulge in something creative. Unlike Snapchat and other such apps, Messenger Day has replaced the selfie filters for good with new graphics and stickers.

Why the Stories feature?

While Facebook Messsenger is already used by millions of people all around the Globe. the social network wanted some type of personal posts, like that of Snapchat, that users are very much interested in. Thanks to its huge $2 billion profit in the first quarter and always expanding team of developers, the Social Network has been able to clone the features of Snapchat and even improvise.

Facebook Messenger Day may not be that effective at present to take people’s attention away from Snapchat, it could still give a stiff competition by bringing its Stories Feature to the unclaimed parts of the World.

The future

Messenger Day features much of the same photo and video sharing features as that of Snapchat. Although it doesn’t have Snapchat’s advanced lens effect yet, after having acquired MSQRD , that might be sorted out in a few weeks.
After a failed attempt to buy Snap Inc. a couple years back for $3 billion, Facebook seems to take the company down by cloning all its key features. It’ll be interesting to see what step Snap Inc. will take in this on-going battle of world domination in social networking.