Samsung Acquires Viv, An AI Platform By Developers of Apple’s Siri, Samsung Now Having Enough Competitive Edge Against Apple?

Samsung has announced it will buy Viv, an Artificial intelligence platform developed by the makers of Apple's Siri. Viv an AI platform has been developed by Dag Kittlaus, Adam Cheyer and Chris Brigham, the creators of Siri which was acquired by Apple in 2010.

Samsung's AI,  Vivs Co-founder, and CEO Dag Kittlaus writes in a blog post that "Samsung will drastically accelerate our vision." The reason for the Vivs cofounders quitting the earlier company was believed to be a creative difference with Apple.

Samsung has clarified that Vivs team will continue to work independently to further develop the artificial intelligence platform. Samsung intends to use the AI Viv in TVs, phones, VR and other products.

Samsung's AI, Viv has an interconnected nature compared to other platforms such as Siri. Viv artificial intelligence will allow multiple communications across apps and form a link between them. This will allow it to run queries that resemble how people actually talk.

Samsung's AI,  Viv is also capable of writing codes to accomplish new tasks. Viv is the first AI software that will build itself to gauge the intent of the users. Unlike Apple's Siri Viv is capable of doing tasks that it has not performed in the past.

"Instead of having to write every code instructed, you're really just describing what you want it to do¸ the whole idea of Viv is that developers can go in and build any experience that they want," said, Kittlaus, as reported in Techcrunch.

Samsung's acquisition of Viv will let them compete with Apple's Siri. Viv is going to be an important part of Samsungs strategy to compete with Google in the Smartphone segment. With its direct use of Tizen Apple is becoming a direct competitor to Samsung.

Samsung's acquisition of Artificial intelligence Viv could be about creating a voice-powered interface across all its devices. This strategy would help Samsung acquire customers that are keen on artificial intelligence.

Only time will tell, how much competitive edge Samsung will have over Apple with its acquisition of artificial intelligence platform, Viv. Let us wait and watch!