Apple, Inc. Unifies Cloud Services: Siri, Maps And Others Into New Apple Pie

Apple Inc. has now planned to unify its various individual internet services team into a single campus in an attempt to compete with its rivals. The company is about to unify all its cloud services teams at its Infinite Loop headquarters located in Cupertino, California.

Apple cloud services teams, which are run by executive Eddy Cue, are to move together into the company's Infinite Loop campus in California, Bloomberg reports. The cloud services include Apple's assistant Siri, Apple Pay, Apple News, Maps, iCloud and some parts of Apple Music and iTunes. At present, most of these Apple services are developed separately in other parts of California.

Apple Said to Plan Improved #Cloud Services by Unifying Teams on @technology https://t.co/GVCs1dkcDl pic.twitter.com/RZR2ucOWYu

— Paul Troisi (@TroyMobility) October 7, 2016

The New Setup: Codename Apple Pie

According to several reports, Apple will shift its cloud services, including Siri, to a single, Apple-made backend system, which has been codenamed Apple Pie. The infrastructure change is reported to give Apple more control. Earlier in March, it was also reported that Apple is currently working on a cloud storage system named McQueen to reduce the company's dependence on other services.

Apple will begin moving its employees to the Apple Campus 2 in 2017, Chief Executive Officer Tim Cook stated earlier. Although some Apple executives want the company to relocate the teams to their new campus, Cue believes that unifying the team at the old campus is a suitable way to improve Apple's organization.

The new campus is reported to include long work tables, bench seating, and also open cubicle spaces. Apple's presentations to the city of Cupertino have indicated that the open floor plan designs are conducive to collaboration between teams.

Why the change?

While Apple's services category has continued to grow, the company experienced a decline in the iPhone sales this year. According to MacRumors, Apple's current structure also contributes to software bugs and very slow product development.

Apple's cloud services have continuously been criticized by users due to the technical issues and the lack of new features. Also, Google's new Apps and Pixel Smartphone coupled with Amazon's rising spot in the market, Apple is under a grave threat.

The company had stumbled in 2008 with MobileMe Launch and also in 2012 with Maps. By bringing the teams together, Apple believes, there'll be a growth in the services business.