Samsung Galaxy Note 7 Issue: Will Google Take Advantage Of Samsung's Brand Damage?

We all know that the Note 7 fiasco of Samsung has gone to its climax. The great cellular industry giant has failed to provide basic consumer rights to the smartphone users, and this is causing serious brand damage for the company. With the Samsung's phoenix going down in flames, some are of the opinion that Google will take advantage and rise from the ashes. 

Google comes with yet another smartphone innovation with which it claims to revolutionize the smartphone industry. The Google's Pixel is the latest name in the smartphone industry and it has a huge expectation of delivering quality which goes shoulder to shoulder with the iPhone and Samsung.

Samsung is suffering high losses after the demise of the Note 7, and it is offering high incentives to the users that are willing to stay with them. However, the industry of USA seems to have other opinions as the people are concerned more about their safety than the brand loyalty. This gives an advantage to the newcomers.

A new survey agency Branding Brand comes up with a survey that determines the mentality of the Samsung's users after the Note 7 issues. The results are not going in favor of the smartphone maker, as a decent bunch of the population might go with the phone replacement options.

Out of 1,000 Samsung smartphone users being surveyed (All Samsung users, not just the Note 7), 40 per cent are willing to shift the distributors to other companies, which marks a 6 per cent increase in the people willing to shift the brands. The first survey was also done by the Branding Brands when Samsung called in the defected Note 7s.

Out of that 40 per cent lot, 30 per cent will choose iPhone as their main smartphone, 62 per cent will go to some other android manufacturer, and the rest 8 per cent will go specifically for the Google Pixel. Well, Samsung has demolished its image and Apple is taking a good advantage of it, but yes, Samsung goes down just to bring the Pixel up!

Pixel represents a minimal amount of shifts according to the survey, but as the smartphones have not been rolled out yet, we will be sure that the Pixel will attract a handsome deal of willing buyers once the phone has been made available to the public.

Now, after the Samsung Galaxy Note 7 issue, the war for the best smartphone market rages on between Apple and Google now. Google definitely takes advantage of the brand damage that has been faced by the Samsung.