New Apple MacBook Pro Has ‘Only’ 16GB Of RAM To Extend Battery Life

With all the hoopla and hullabaloos about all the cost, trade-offs and other changes involved in Apple's new MacBook Pro, the company has finally released a statement about the eye brow raising price in comparison to its relatively low 16GB of memory option. The tech giant explained that an increase in the RAM size could prove a drastic effect on the MacBook Pro's battery life.

After Apple unveiled the new MacBook Pro and its three new iterations, numerous complaints from experts and tech enthusiasts came flooding in as the new device failed to justify its price tag towards its spec sheet and purchase options.

The rumors grew and the company came up with an answer. This is after a MacRumors reader sent an email to one of Apples general line to talk about the 32GB option and got a rather surprising response from Apple marketing chief Phil Schiller. The following is their email exchange:

Q: The lack of a 32GB BTO option for the new MBPs raised some eyebrows and caused some concerns (me included). Does ~3GBps bandwidth to the SSD make this a moot issue? I.e. memory paging on a 16GB system is so fast that 32GB is not a significant improvement?

Schiller: Thank you for the email. It is a good question. To put more than 16GB of fast RAM into a notebook design at this time would require a memory system that consumes much more power and wouldn't be efficient enough for a notebook. I hope you check out this new generation MacBook Pro, it really is an incredible system.

It is worth noting that Schiller's answer does not give any clarification about the speculations to whether the new MacBook Pro needs a memory bump as an upgrade. The marketing chief did not give any clear answer about the inquiry and it is just about how the improved bandwidth could go towards masking the shortage of RAM options for the MacBook Pro.

What the answer provided is that company prioritize the battery life of its devices in comparison to the performance of key Apple products.