Taco Bell hopes to Lower the Amount of Sodium and Number of Calories in Food by 2020
It's one of our favorite hang over frequents and it may never be 'real' Mexican food, but at least it's cheap and smothered in cheese, right?
In any case, Taco Bell is sprucing itself up. Also known-like all the other fast food joints-for its high-calorie and high-sodium grub, this place is hoping to enhance some of its dietary habits...by 2020 that is.
As the nation's largest Mexican fast-food chain, they announced Wednesday that their new nutritional plan would have 20 percent off its combo meals, including the main item, a side dish and a beverage, to meet one-third of the federal government's recommended dietary guidelines by the above date. One-third was chosen because the guidelines are based on an average three meals consumed daily.
Many foodie activists, including parents, are pushing for better, healthier and safer choices at fast food joints across the country.
"Our customer tastes and needs are evolving," said Greg Creed, CEO at Taco Bell. "They want more balanced options."
This will mean, according to Creed, that new products developed at Taco Bell will have to meet entirely new criteria. Going forward, he says, the product also will be matched up against the chain's new nutritional goals - and it might not be developed if it doesn't meet those goals.
However, some question why you would go to Taco Bell in the first place if you were actually counting calories.
"Does anyone actually go to Taco Bell who is worried about calories or sodium?" poses Robyn Flipse, a registered dietitian and nutritionist, according to USA Today. "I think their target is looking for something that is convenient, low-cost and fills them up."
Either way, looks like customers have a bit of time to wait and see what new developements, if anything, happen.
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